Privacy Policy

1. Background

2. Information Collected About Users and Merchants and How We Use It

3. How We Collect Your Data

4. How We Use Your Data

5. Information Collected About Our Merchant’s Customers

6. Sharing Personal Data With Third Parties

7. Retention Periods

8. Information Security

9. Your Choices In Connection With Our Services

10. Additional Disclosure for European Residents

11. Additional Disclosures for California Residents

12. Additional Disclosures for Residents of Various U.S. States

13. How to Exercise Your Legal Rights Under Applicable Privacy Laws

14. Links to Third-Party Sites

15. Privacy Policy Changes

16. Complaints

17. Contact Information

1. Background

Gifts & Prints LLC, doing business as DesignsLion.com (“we”, “our”, “us”, or “DesignsLion.com”) is committed to respecting and protecting the privacy of our users. We fully adhere to applicable data privacy laws and are dedicated to safeguarding your personal information. This Privacy Policy outlines how we collect, use, and process the personal data you provide to us—or that we collect from you—when you use our website (www.DesignsLion.com) and related print-on-demand services (collectively, the “Services”). By accessing or using our Services, you acknowledge and agree to the practices described in this Privacy Policy.

If you are a resident of the United Kingdom or the European Economic Area, please refer to the section titled “Additional Disclosure for European Residents” below.

If you are a California resident, please refer to the section titled “Additional Disclosures for California Residents.”

If you reside in Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, Virginia, or any other U.S. state with similar data protection laws, please see the section titled “Additional Disclosures for Residents of Various U.S. States.”

We do not knowingly collect, maintain, disclose, or sell personal information of individuals under the age of eighteen (18). If you are under 18 years old, please do not use our Services. If you are under 18 and have already used our Services, please contact us at the email address provided below so we can delete your personal information.

2. Information Collected About Users and Merchants and How We Use It

The types of personal information we collect and process depend on how you engage with Gifts & Prints LLC DBA DesignsLion.com (“DesignsLion.com”) and our Services. Below are the categories of personal information we may collect, which are used in accordance with the purposes described in the section titled “How We Use Your Data.”

  • Identifiers: This includes your name, mailing address, shipping address, email address, and phone number.
  • Payment Information: This includes billing-related details and limited payment information, such as the first and last digits of your payment card.
  • Commercial Information: This refers to records of products or services you have purchased or expressed interest in, as well as your related preferences.
  • Device and Unique Identifiers: This includes data related to your device or browser, such as your IP address, browser type, referring pages, cookies, and time stamps.
  • Geolocation Data: This includes approximate location data derived from your IP address, which helps us understand where our Services are accessed.
  • Audio Information: If allowed by law, we may record customer service calls for quality assurance and training purposes.
  • Government-Issued Identification: This includes any images or data collected from identification documents, where applicable (for example, for identity verification or fraud prevention).
  • Content: Any content you submit to us, such as communications, social media handles, profile pictures, videos, survey answers, public reviews, or testimonials.

3. How We Collect Your Data

We collect personal data through a variety of methods, as outlined below:

  • Directly from You: We collect the information you voluntarily provide to us—for example, when you make a purchase, register for an account, create a user profile, contact our support team, respond to surveys, participate in promotions, apply for a position with us, subscribe to our newsletters, or otherwise communicate directly with us.
  • Automatically via Online Tracking Technologies: When you browse our website, interact with our Services, click on our emails, or engage with our ads, we—and trusted third parties we work with—may automatically collect certain data through technologies like cookies and similar tracking tools. For more information, please refer to our [Cookies Policy].
  • From Merchants: If we provide services on behalf of third-party Merchants, we may receive relevant data directly from them as part of that relationship.
  • From Social Media Platforms: If you engage with us via social media or use any tools (such as plugins or widgets) from platforms like Instagram, Facebook, Twitter, Google, LinkedIn, or Pinterest in relation to our Services, we may collect data you choose to share. Please review the privacy settings and policies of those platforms to understand how your information is handled.
  • From Other Sources: We may also gather data from additional sources, including analytics providers, marketing or advertising partners, fraud prevention tools, service vendors acting on our behalf, or publicly available records. In some cases, we may generate insights through analysis of the information we’ve already collected about you.

4. How We Use Your Data 

This section explains how we use your data and identifies the categories of information we collect and process in connection therewith. 

  • Providing our Services. Where you are a User of our Services, we will use data collected as is necessary to fulfill our contract with you for the purposes of providing, maintaining, or improving our products and Services (including, to the extent permitted by applicable law, any matters in our legitimate interests with respect to the Services), we will confirm your identity, contact you, provide customer support (including via chat, in the comment section of our blog, or other platforms, where you may reach us), operate your account with us and invoice you. 

For the aforementioned purposes, we collect and process Identifiers, Payment information, and Commercial information. 

  • Legal Obligations. We may request some of the personal data indicated above to comply with applicable laws and in furtherance of our legal obligations and legitimate interest in ensuring that users and end customers are not the target of trade, financial, and economic sanctions, and do not appear on a sanctions-related list, including lists maintained by the U.S. Department of Treasury’s Office of Foreign Assets Control (“OFAC”), the U.S. Department of State, the U.S. Department of Commerce, the European Union, or Her Majesty’s Treasury of the United Kingdom. In addition, we may use such information to establish and exercise our rights, and to defend against legal claims.
  • Consent. There are instances where we collect specific information for a specific purpose based on your consent. This includes when you have given your consent when registering your account, when subscribing to our newsletter or blog, or shared your email address or other personal data with us to receive any other information (for example, our list of sub-processors). 

In such instances, we will process identifiers such as your email address as necessary to send you the informative and/or promotional materials, to which you have subscribed to, for example, newsletters, advertisements of our Services and other information about our Services that you have requested. 

For Merchants, we will not use the contact details of your customers to directly market or advertise our Services to them. 

For information about how to unsubscribe to any emails, newsletters or other communications, please see Your Choices in Connection With Our Services below. 

  • Conduct Analytics and Personalization. We use your information to conduct research and analytics, including to improve our Services. We also use your information to understand your interaction with our advertisements, Services, and our communications with you. We also use your information to personalize your experience, to save you time when you visit our websites and use our Services, to better understand your needs, and to provide personalized recommendations for our Services. 

We obtain the location information you provide in your profile or your IP address. We use and store information about your location to provide features and to improve and customise the Services, for example, for Printful’s internal analytics and performance monitoring; localisation, regional requirements, and policies for the Services; for local content, search results, and recommendations; for delivery and mapping services; and (using non-precise location information) marketing. 

By using cookies and similar technology on our website, we may collect data such as information on your device, your preferences and information filled in while visiting our website, your interaction with the website, and other information used for analytical, marketing, and targeting activities (including unique visits, returning visits, length of the session, actions carried out in the webpage). Learn more about how we use cookies on with our Services by clicking here.

For the aforementioned purposes, we collect and process Device and Unique Identifiers.

  • Communications with you. We use your information to engage in communications with you, such as to respond to your requests, inquiries, issues, and feedback, to engage in meetings with Merchants, and to provide customer service. 

When you call our customer support phone line, we may monitor or record the call to ensure the quality of our customer support. If you have a Printful account, we will retain the recording for as long as you have an account. If you do not have an account, we will delete the recording within 12 months or retain it, if it will be needed to resolve disputes between you and us.

When you interact with our customer support through email or chat features which may be offered via third-party software, we may monitor or record the conversation to ensure the quality of our customer support. If you have a store account, we will retain the recording for as long as you have an account. If you do not have an account, we will delete the recording within 12 months or retain it if it is needed to protect our legal interests or resolve disputes between you and us.

For the aforementioned purposes, we collect and process Identifiers, Device and Unique Identifiers, and Content.

  • Security and Fraud Prevention. As it is in our legitimate interests to ensure our network security, we use your information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions. We also use your information to enforce our terms and procedures, prevent against security incidents, and prevent the harm to other users of our Services.
  • Improving the Services, Websites or Developing Other Products. We process certain information about the use of our Services and website to better understand how it is accessed, to improve our Services, and to develop new products and services. Such processing requires the collection of technical information, including information about how and when you access your account, the device and browser you use and the IP address and device data.

For the aforementioned purposes, we collect and process Device and Unique Identifiers.

Marketing and Advertising. We use your information for marketing and advertising purposes, including sending marketing, advertising, and promotional communications to you by email or SMS.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the campaign’s services. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

We also use your information to show you advertisements for Services and to administer our sweepstakes and other contests.

For the aforementioned purposes, we collect and process Identifiers, Device and Unique Identifiers, Commercial Information, and Geolocation Data.

5. Information Collected About Our Merchant’s Customers

When providing products and services on behalf of Merchants, Gifts & Prints LLC DBA DesignsLion.com (“DesignsLion.com”) may collect and process certain personal data about individuals as directed by those Merchants. This type of information is referred to as Customer Data.

Customer Data may include personal details of end users such as names, email addresses, phone numbers, shipping addresses, and any information contained in the content submitted for printing or customization. Such data is processed strictly for the purpose of fulfilling services on behalf of the Merchant.

If you are a customer of one of our Merchants, that Merchant acts as the data controller with respect to your personal information. It is their responsibility to inform you about how your data is collected and used when you interact with our services through them. Please refer to the Merchant’s own privacy policy for more details. If you have questions about how your data is handled, you should reach out to the Merchant directly.

6. Sharing Personal Data With Third Parties

To provide, support, and improve our Services, Gifts & Prints LLC DBA DesignsLion.com (“DesignsLion.com”) may share your personal information with trusted third parties, as outlined below:

Service Providers

We engage with third-party service providers who help us operate our business and deliver Services. These service providers may access personal information solely as necessary to perform their specific functions, and are contractually bound to maintain confidentiality and comply with applicable data protection laws.

  • Hosting and Online Services: We may share technical and usage information with vendors that provide hosting, server co-location, cloud storage, and cybersecurity services to maintain and secure our website and systems.
  • Production Partners: For fulfillment of print-on-demand and customized product orders, we may share order details and customer information with third-party manufacturing or print service providers.
  • Email & Communication Providers: Contact information and communications you send us may be shared with providers that manage our email distribution, customer service software, and internal communications platforms.
  • Payment Processors: Your payment-related information may be shared with billing and payment gateway providers, fraud prevention systems, financial consultants, and accounting firms to process and manage transactions securely.
  • Analytics & Marketing Partners: We work with web analytics services, digital marketing tools, and session tracking software to understand how users interact with our Services and to tailor marketing content based on user preferences.

If you have opted to receive marketing content, we may share data about your account, orders, and preferences with platforms that assist us in campaign delivery.

Legal Advisors and Compliance

We may disclose your personal data when required to:

  1. Comply with legal obligations or respond to lawful requests (e.g., subpoenas or court orders),
  2. Protect the rights, property, or safety of DesignsLion.com, our users, or others,
  3. Enforce our Terms of Service and resolve disputes.

Affiliates

We may share information with affiliated companies or entities under common ownership where necessary for legitimate business operations and consistent service delivery.

Merchants (Business Clients)

When we provide services on behalf of Merchants, we may share relevant order and transaction data with those Merchants for fulfillment and record-keeping purposes.

Business Transfers

If DesignsLion.com undergoes a business transaction such as a merger, acquisition, reorganization, or sale of assets, your personal data may be transferred as part of that transaction, in compliance with applicable law.

At Your Direction

We may share information based on your explicit request or with platforms (such as social media) when you choose to engage in sharing your activity or content.

We may also share de-identified or aggregated data (that does not identify any specific individual) for analytical or statistical purposes, unless otherwise prohibited by law.

For information on how to manage or limit data sharing preferences, please refer to the section titled “Your Choices In Connection With Our Services.”

If you are a resident of a region with specific privacy rights, please refer to the appropriate section below:

  • Additional Disclosure for European Residents
  • Additional Disclosures for California Residents
  • Additional Disclosures for Residents of U.S. States with Privacy Legislation

7. Retention Periods

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as long as required to meet legal, contractual, and operational obligations.

If you maintain an account with Gifts & Prints LLC DBA DesignsLion.com (“DesignsLion.com”), we will retain your data as long as the account remains active or any lawful basis for processing your data still applies. For example, if you unsubscribe from marketing emails or newsletters, we will cease using your data for those purposes.

If you use our Services without creating an account, we may still retain your personal information for as long as needed to comply with legal requirements, such as tax documentation or service records.

Upon termination of your relationship with us—whether by deleting your account or ceasing to use our Services—we may continue to store your data (and, where applicable, your customer data as a Merchant) to the extent necessary to:

  • Fulfill contractual obligations
  • Resolve disputes
  • Prevent fraud or abuse
  • Enforce our agreements
  • Comply with legal or regulatory requirements

We also reserve the right to retain anonymized or aggregated data, as permitted by law, for analytics, service improvement, or operational benchmarking.

8. Information Security

We implement reasonable administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of the personal data we collect. This includes the use of encryption, secure servers, limited access protocols, and staff training.

While we strive to safeguard your information, we also encourage you to take precautions on your end—for example:

  • Use strong, unique passwords for your DesignsLion.com account
  • Sign out of your account after use
  • Avoid sharing sensitive information through unsecured channels

Despite our best efforts, no system can be guaranteed 100% secure. If you believe your interaction with us is no longer secure, please contact us immediately using the information in the Contact Information section.

9. Your Choices In Connection With Our Services

A. Account Access and Control

You may view, update, or delete certain personal data associated with your DesignsLion.com account by logging in or by contacting us directly at the email listed in the Contact Information section. To protect your privacy, we may require identity verification before processing requests.

Note that we may retain necessary information to comply with legal obligations, resolve disputes, and enforce agreements even after a data access or deletion request.

B. Communications Preferences

You can opt out of receiving promotional emails at any time by:

  • Clicking the “Unsubscribe” link in any marketing email, or
  • Emailing us at info@designslion.com with “UNSUBSCRIBE” in the subject line.

Please note that you cannot opt out of transactional or service-related emails (such as order confirmations or account updates).

C. Cookies and Tracking Technologies

To manage your cookie preferences, please review our [Cookie Policy]. Most browsers also allow you to control or disable cookies through settings.

Do Not Track: Some browsers offer a “Do Not Track” signal to limit online tracking. At this time, our website does not respond to Do Not Track signals. For more details, visit www.allaboutdnt.com.

D. Analytics

We use tools such as Google Analytics to analyze how users engage with our website and services. You can opt out of certain data collection by visiting:
https://tools.google.com/dlpage/gaoptout
Note: This opt-out applies to the specific browser and device you are using.

E. Legal Privacy Rights

Depending on where you reside, you may have specific legal rights regarding your personal data, including those under the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), or other U.S. state privacy laws.

Please refer to the applicable regional disclosures below for more information:

  • Additional Disclosures for European Residents
  • Additional Disclosures for California Residents
  • Additional Disclosures for Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia Residents

To learn how to exercise your rights, see the section titled “How to Exercise Your Legal Rights Under GDPR, CCPA, or Heightened U.S. Privacy Laws.”

10. Additional Disclosure for European Residents (GDPR)

If you are a user or a data subject based in the European Economic Area (EEA) or the United Kingdom (UK), you have specific rights under data protection regulations, including the General Data Protection Regulation (GDPR) and the UK GDPR.

A. Roles under GDPR

Under GDPR, organizations can operate either as:

  • Controllers: Entities that determine how and why personal data is processed.
  • Processors: Entities that process personal data on behalf of a controller.

Depending on the context, Gifts & Prints LLC DBA DesignsLion.com may serve as:

  • A controller, when processing your personal data directly (for example, when you place an order or subscribe to communications).
  • A processor, when processing information on behalf of a Merchant (for example, fulfilling orders on their behalf).

B. Legal Bases for Processing

We process personal data under one or more of the following legal bases:

  • Your consent (e.g., subscribing to newsletters).
  • Performance of a contract (e.g., fulfilling your orders).
  • Compliance with legal obligations (e.g., tax or regulatory requirements).
  • Our legitimate interests, provided they are not overridden by your fundamental rights and freedoms.

C. International Data Transfers

Your information may be transferred to and processed in countries outside of the EEA or UK, including the United States, where we or our service providers operate. Where we transfer your data internationally, we ensure appropriate safeguards are in place, such as the use of the EU Standard Contractual Clauses (SCCs) or UK-approved equivalents.

D. Your Rights Under GDPR

As a data subject in the EEA or UK, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Delete your personal data under certain conditions.
  • Restrict or object to processing.
  • Port your data to another service provider.
  • Withdraw consent at any time (where consent was the legal basis for processing).

To exercise any of these rights, please contact us (see the Contact Information section). We will respond to your request in accordance with GDPR timelines.

GDPR Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local data protection authority. However, we welcome the opportunity to address your concerns directly first. You may contact our Data Protection Officer at info@designslion.com.

11. Additional Disclosures for California Residents (CCPA/CPRA)

If you are a resident of California, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal data.

Gifts & Prints LLC DBA DesignsLion.com may act as:

  • A “business”, when collecting your data directly.
  • A “service provider”, when processing data on behalf of a Merchant.

A. Notice at Collection

For details on what personal information we collect, how we use it, and how long we retain it, please see the following sections:

  • Information Collected About Users and Merchants
  • How We Use Your Data
  • How We Collect Your Data
  • Sharing Personal Data With Third Parties
  • Retention Periods

B. Categories of Personal Information Disclosed

We may disclose the following categories of personal information to trusted third parties (e.g., service providers, affiliates) depending on the service being provided:

  • Identifiers: Name, email, address, phone number
  • Device/Browser Info: IP address, user agent
  • Geolocation Data: General location from IP
  • Payment Info: For transactions, processed securely
  • Commercial Info: Order history, preferences
  • Content: Public reviews, testimonials

We may also share this data during legal investigations, business transfers, or upon your direction.

C. Your Rights Under the CCPA/CPRA

As a California resident, you have the following rights:

  • Right to Know: You can request a report on the personal information we collected, where we got it from, how we used it, and with whom we shared it in the past 12 months.
  • Right to Access: You may request access to the specific data we’ve collected about you.
  • Right to Delete: You may request deletion of your personal data, subject to exceptions.
  • Right to Correct: You can request that we correct any inaccurate personal information we hold about you.
  • Right to Opt-Out of Sale/Sharing: You may opt-out of having your data sold or shared with third parties for advertising purposes.

Please note: The CCPA defines “sale” broadly to include many types of data sharing for value—even if no money changes hands. We use certain services that may fall under this definition, such as remarketing or advertising platforms.

You can opt out of browser-based sharing via Global Privacy Control (GPC) or by contacting us directly.

D. Financial Incentives

We may offer discounts or promotional benefits in exchange for signing up for our email list or participating in surveys. Participation is voluntary and you may opt out at any time.

We calculate the value of the personal data you provide based on the value of the offer provided (e.g., discount value) minus the cost of delivering the promotion.

12. Additional Disclosures for Residents of Various U.S. States

Residents of certain U.S. states are granted specific rights under their respective data privacy laws—such as the Colorado Privacy Act, Connecticut Data Privacy Act, Delaware Personal Data Privacy Act, and others. These laws, collectively referred to as “Heightened U.S. Privacy Laws,” grant you rights regarding your personal information when Gifts & Prints LLC DBA DesignsLion.com acts as a data controller.

A. Notice of Collection

To review what categories of personal data we collect and how we use them, please refer to the following sections above:

  • Information Collected About Users and Merchants
  • How We Use Your Data
  • Sharing Personal Data With Third Parties

We may also collect new categories of data upon providing advance notice and, where required, obtaining your consent.

B. Your Rights Under Heightened U.S. Privacy Laws

If you are a resident of an applicable state, you may have the following rights:

  • Right to Access and Correct: You may request a summary of the personal data we have collected and the purposes for which it is used. You can also request corrections to inaccurate information.
  • Right to Delete: You may ask us to delete the personal data we collected directly from you, subject to legal exceptions.
  • Right to Opt-Out of Sales: You can request that we do not sell your personal data.
  • Right to Data Portability: You may request a copy of your personal data in a structured, machine-readable format.
  • Right to Opt-In for Sensitive Data: If we collect sensitive data, we will obtain your explicit consent.
  • Right to Opt-Out of Targeted Advertising and Profiling: You have the right to prevent the use of your data for behavioral ads or automated profiling.
  • Right to Appeal: If we deny your request, you may appeal by emailing info@designslion.com within 45 days of the decision.

C. Nevada Opt-Out Rights

Nevada residents may request that their personal data not be sold, even though DesignsLion.com does not sell personal data as defined by Nevada law. You may confirm this by sending an email to info@designslion.com with the subject line: “Nevada Opt-Out of Sale.”

13. How to Exercise Your Legal Rights Under Applicable Privacy Laws

You may contact us using any of the options below to exercise your privacy rights:

A. Identity Verification

To protect your data, we may require information such as your name, address, phone number, and account details. We may also request government-issued ID or other identifiers if necessary to verify your identity.

B. Request Access, Correction, or Deletion

You can:

  • Log in to your DesignsLion.com account to update or view your information.
  • Submit your request by emailing info@designslion.com.

C. Opt-Out of Sales, Targeted Ads, and Profiling

We do not currently sell or share your data for cross-context advertising. If you believe your data is being shared improperly, contact us at info@designslion.com.

D. Data Portability

To request a downloadable copy of your data, email info@designslion.com. We will respond according to applicable law.

E. Authorized Agents

Residents of California, Colorado, and Connecticut may appoint an authorized agent to submit a privacy request on their behalf. Written proof of authorization is required. We may also contact you directly to confirm your identity.

F. Timeline for Response

We aim to respond to all valid requests within:

  • 45 days under most U.S. state privacy laws.
  • 30 days for requests under GDPR.

We may extend this period where legally permitted and will inform you accordingly.

G. Requests Relating to Merchant Data

If we have processed your data on behalf of a Merchant, we will refer your request to the respective Merchant and support them in fulfilling their legal obligations.

14. Links to Third-Party Sites

Our Services may contain links to other websites or services not controlled by us. We are not responsible for the privacy practices of these external platforms. We recommend reviewing their respective privacy policies before engaging with them.

15. Privacy Policy Changes

We may revise this Privacy Policy periodically. All changes will be posted on this page with an updated revision date. We encourage you to check back frequently to stay informed.

16. Complaints

If you believe your personal data has been processed unlawfully by DesignsLion.com, you have the right to file a complaint with a regulatory authority. However, we invite you to contact us first so we may address your concerns directly.

If you are a customer of a Merchant, please contact the Merchant directly regarding your data.

17. Contact Information

For any questions regarding this Privacy Policy or to exercise your rights, please contact:

Gifts & Prints LLC DBA DesignsLion.com
Attn: Data Protection Officer
Email: info@designslion.com

Shopping Cart